About Coffee

About
Rose Coffee

About Us

Rose United Trading Holding Co.
A leading Saudi company specialized in the trade, import, and distribution of the finest coffee beans and premium chocolate.

We offer a curated selection of world-class products, crafted with care from the best global harvests. Our blends are uniquely tailored to suit both the Saudi and Gulf markets, aligned with the highest standards of quality.

At Rose, we believe coffee is not just a drink — it’s an experience. It begins with carefully selected beans and ends with a flavor that lingers. That’s why we offer our customers an exceptional variety of beans, whether green or roasted, in addition to the finest Belgian and Swiss chocolates.

Customer-Centered

We build genuine relationships, not just transactions, your satisfaction shapes everything we do

Handcrafted Quality

Each product is carefully crafted in small batches to ensure freshness, flavor, and attention to detail.

Carefully Roasted

Our beans are freshly roasted using artisan techniques to preserve their natural aromas and character.

Responsive Support

We're here for you — ready to respond, listen, and grow with every cup you enjoy.

Distribution

Saudi Arabia – Main Headquarters

Network covers :

Coffee roasters and cafés

Retail stores and distributors

Hotels and hospitality companies

E-commerce platforms and ordering apps

B2B services for factories and traders

Our Mission

To offer the finest coffee varieties from authentic origins such as Kenya, Ethiopia, Yemen, Brazil, and Saudi Arabia, crafted to satisfy diverse tastes with luxurious global standards.
We also provide premium Belgian and Swiss chocolates, with service that goes beyond expectations.

Our Value

Quality First
Transparency
Innovation
Customer Satisfaction
Sustainability

Our Vision

To become the leading name in the Kingdom and the region in the coffee and chocolate industry — in terms of quality, variety, and service — while committing to innovation and delivering an exceptional experience for coffee lovers and refined taste seekers.